Every business has a funnel. Most entrepreneurs don't actually know where theirs is leaking.

Funnels & Conversions lets you define the steps a visitor takes on the path to becoming a customer, then shows you exactly what percentage of people make it through each step — and where the majority are abandoning.

What It Does

• Custom funnel builder — define any sequence of pages or events as a funnel
• Step-by-step drop-off rates — see what percentage of visitors move from each step to the next
• Conversion bottleneck identification — instantly see which step is losing the most people
• Comparison by time period — is your funnel improving or declining?
• Segmentation — how do different traffic sources perform through your funnel?
• Visitor paths — see what people do after they drop off

Why This Matters for Your Business

Knowing that your funnel converts at 2.3% is useful. Knowing that 67% of visitors drop off between your pricing page and your checkout is transformational — because now you know exactly what to fix.

Funnels & Conversions is the difference between "we need more traffic" and "we need to fix our checkout page." One costs money. The other costs a few hours of focused work.

Implementation Club members use this tool to prioritize optimization projects — and they frequently discover that small fixes to high-dropout steps produce more revenue than any new traffic campaign.

Inside the Portal

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Find where your funnel is leaking and fix it. Join the Implementation Club and map your first funnel this week.